COLUMNS by Moira Dower

COLUMNS

BY MOIRA

Moira Dower is a freelance writer/editor on healthcare and pharmaceutical issues.

She was formerly Editor of Scrip World Pharmaceutical News and Managing Editor of Scrip Magazine.

Perceptions of Pharma in a Covid-19 World … is industry confounding its critics?

Six months ago, as most countries began lockdown in an attempt to control the coronavirus pandemic, critics of big pharma were suggesting that companies would put profits before philanthropy and look to make a ’fast buck’ out of a worldwide health crisis (see April-June 2020 Column). Rise in Reputation But what we are now seeing is a rise in the pharma industry’s reputation. AstraZeneca, Roche, Novo Nordisk and Sanofi have all jumped up the rankings in FutureBrand’s index, which looks at the public perception of the top 100 companies identified by PwC.* At the same time, Gilead has fallen, following reports suggesting that the company had pushed up the price of remdesivir used to treat Covid

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