COLUMNS by Moira Dower

COLUMNS

BY MOIRA

Moira Dower is a freelance writer/editor on healthcare and pharmaceutical issues.

She was formerly Editor of Scrip World Pharmaceutical News and Managing Editor of Scrip Magazine.

Is Big Pharma Getting Smaller?

Does Pfizer’s consumer healthcare announcement herald a trend towards slimmer, more focused business models? Pfizer’s announcement that it is exploring a sale or spin-off of its consumer healthcare business comes hard on the heels of a similar decision by the German company Merck. This runs against the trend of a few years ago when there was a scramble by Big Pharma to get into the consumer health/OTC medicines market in order to spread the business risk as Rx drugs came under increasing price and regulatory pressures and patents expired on blockbusters. Pfizer Consumer Healthcare is one of the largest OTC/healthcare products businesses in the world. Revenues in 2016 were around $3.4 billi

Featured Posts
Recent Posts
Archive
Search By Tags
Follow Us
  • Twitter Basic Square

in consolidated operations with

alion.png
PVW, Amsterdam, reclamebureau, advertising, agency, gezondheidszorg, healthcare, medisch, medical, prins, waard
PVW, Amsterdam, reclamebureau, advertising, agency, gezondheidszorg, healthcare, medisch, medical, prins, waard
n=5.png
milk.png

©2020 PVW AMSTERDAM