GET IN TOUCH WITH THE DUTCH

 

A compelling brand story adds relevance to MOAs and RCTs, which in turn helps create more value throughout the product life cycle. Great. But at what point should a molecule turn into a brand? The unveiling of the brand name? At first market launch? Or during the whole life cycle? 
 

A strong brand, right from the start - and even beyond loss of exclusivity

At PVW we call it Pole Positioning: 
You're welcome to try.

 

Omni channel. Multi discipline.
One direction.

In today’s hyperconnected markets, no communication channel acts alone.

Brand value is delivered best when the various channels add up to one compelling brand story. That makes a strong brand concept the ideal tool to align all channels and media. Which is exactly what our Brand-driven media strategy does:
it provides consistent central direction for channels and media.

We invite you to consider cases developed with our partner Omnicom Health. And, we are happy to bring the same benefits to any specialized agencies you already work with.

Start awareness movie 

Play commitment movie

Client confidentiality and legal restrictions prohibit us
 from presenting the brand and details...

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#SIZEMATTERS BIG ENOUGH TO COPE 

SMART ENOUGH TO CARE

managing director Ben Prins

Ben Prins

Managing partner

creative partner Frank van Waard

Frank van Waard MD np

Creative & medical partner

account lead Anouk ter Velde

Anouk ter Velde

Account lead

finance lead Shareen Chiragally

Shareen Chiragally

Finance lead

Designer and mac master Edwin Gieling

Edwin Gieling

Mac master

project lead Sophie Prins

Sophie Prins

Project lead

#ABOUTUS

Originally known as Prins & van Waard, founded by Ben Prins and Frank van Waard, PVW is strengthened by an outstanding staff of academic level professionals in science, strategy, concepts, art direction, web optimization and social media strategies. 

 

Operating as an independent agency in consolidation with Omnicom Health.

Active Case load

A compelling story can drive a drug or a service through to the brand. We are happy the following clients share this approach:

 

Communication

Consultancy

Hemato-Oncology Franchise

Cardiovascular Brand

Bone, Cardiovascular
& Hematology Brands

Cardiovascular
& Oncology Brands

Nutritional

Supplements

Donor Recruitment

Campaign

HIV and Hepatitis
Portfolio

Client confidentiality and legal restrictions prohibit us from
getting into the strategic details..

CONNECT 

With the 30 second questionnaire

 

COLUMNS

BY MOIRA

Moira-dower-pvw.jpg

Moira Dower is a freelance writer/editor on healthcare and pharmaceutical issues.

She was formerly Editor of Scrip World Pharmaceutical News and Managing Editor of Scrip Magazine.

GET IN TOUCH

Mediarena 13
1114 BC Amsterdam-Duivendrecht
(NL)

+31 20 34 20 111 
 

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