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GET IN TOUCH WITH THE DUTCH

Creative lab
Pole positioning at PVWA

A compelling brand story adds relevance to MOAs and RCTs, which in turn helps create more value throughout the product life cycle. Great. But at what point should a molecule turn into a brand? The unveiling of the brand name? At first market launch? Or during the whole life cycle? 
 

A strong brand, right from the start - and even beyond loss of exclusivity

At PVW we call it Pole Positioning: 
You're welcome to try.

Channel control

Omni channel. Multi discipline.
One direction.

In today’s hyperconnected markets, no communication channel acts alone.

Brand value is delivered best when the various channels add up to one compelling brand story. That makes a strong brand concept the ideal tool to align all channels and media. Which is exactly what our Brand-driven media strategy does:
it provides consistent central direction for channels and media.

 

APL presentation by PVW Amsterdam
Advertising by PVW Amsterdam
Creative by PVW Amsterdam
Mobile app design for APL by PVW Amsterdam
Video by PVW Amsterdam
Website design by PVW Amsterdam
Awareness campaign by PVW Amsterdam

Start awareness movie 

Play commitment movie

Client confidentiality and legal restrictions prohibit us
 from presenting the brand and details...

digital presentation by Prins en van Waard Amsterdam (PVWA)
Social media assets by PVW Amsterdam
Client care

#SIZEMATTERS BIG ENOUGH TO COPE 

SMART ENOUGH TO CARE

managing director Ben Prins

Ben Prins

Managing partner

creative partner Frank van Waard

Frank van Waard MD np

Creative & medical partner

account lead Anouk ter Velde

Anouk ter Velde

Account lead

finance lead Shareen Chiragally

Shareen Chiragally

Finance lead

Designer and mac master Edwin Gieling

Edwin Gieling

Mac master

project lead Sophie Prins

Sophie Prins

Project lead

#ABOUTUS

Originally known as Prins & van Waard, founded by Ben Prins and Frank van Waard, PVW is strengthened by an outstanding staff of academic level professionals in science, strategy, concepts, art direction, web optimization and social media strategies. 
 

Active Case load

A compelling story can drive a drug or a service through to the brand. We are happy the following clients share this approach:

Case load

Oncology

Hemato Oncology,
Rare diseases

Bone, Cardiovascular,
Hemato Oncology

CAR T-celtherapy

Oncology

HIV

Donor Recruitment

Campaign

Oncology

Client confidentiality and legal restrictions prohibit us from
getting into the strategic details..

PVWA questionnaire

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COLUMNS

BY MOIRA

Columnist Moira dower - pvwa

Moira Dower is a freelance writer/editor on healthcare and pharmaceutical issues.

She was formerly Editor of Scrip World Pharmaceutical News and Managing Editor of Scrip Magazine.

GET IN TOUCH

Mediarena 13
1114 BC Amsterdam-Duivendrecht
(NL)

+31 20 34 20 111 
 

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