GET IN TOUCH WITH THE DUTCH
A compelling brand story adds relevance to MOAs and RCTs, which in turn helps create more value throughout the product life cycle. Great. But at what point should a molecule turn into a brand? The unveiling of the brand name? At first market launch? Or during the whole life cycle?
A strong brand, right from the start - and even beyond loss of exclusivity
At PVW we call it Pole Positioning:
You're welcome to try.
In today’s hyperconnected markets, no communication channel acts alone.
Brand value is delivered best when the various channels add up to one compelling brand story. That makes a strong brand concept the ideal tool to align all channels and media. Which is exactly what our Brand-driven media strategy does:
it provides consistent central direction for channels and media.
We invite you to consider cases developed with our EU partners Excerpta Medica (MedCom) and EndemolShine (DigitalVideo). And, we are happy to bring the same benefits to any specialized agencies you already work with.
#SIZEMATTERS BIG ENOUGH TO COPE
SMART ENOUGH TO CARE
Originally known as Prins & van Waard, founded by Ben Prins and Frank van Waard, PVW is strengthened by an outstanding staff of academic level professionals in science, strategy, concepts, art direction, web optimization and social media strategies.
Operating as an independent agency in consolidation with Excerpta Medica
Active Case load
A compelling story can drive a drug or a service through to the brand. We are happy the following clients share this approach:
Awareness Campaigns, Scientific Support
Service Platform Introduction & Brand Tactics
HIV and Hepatitis
Ad hoc projects
Client confidentiality and legal restrictions prohibit us from
getting into the strategic details..
Moira Dower is a freelance writer/editor on healthcare and pharmaceutical issues.
She was formerly Editor of Scrip World Pharmaceutical News and Managing Editor of Scrip Magazine.